New Forest Country Sports was born from a lifelong dedication to the shooting community. Our founder, Ben Clarke, worked in the gunroom of Lamberts of Ringwood for over eight years—gaining hands-on experience and building relationships—until its closure in 2024. With that wealth of knowledge, he chose to open a new shop on the edge of the New Forest, closer to the coast, to continue providing excellent service to local shooters.

We serve the region with authenticity, integrity, and a passion for the sport. Whether you’re seeking advice on your next purchase, repair work, or simply a friendly chat about shooting, we’re here for you.

Retail & Gear

At our Ashley Parade location in New Milton, we stock a wide selection of rifles, shotguns, air rifles, and all the accessories you need—pellets, targets, cartridges, and more.

Workshop & Servicing

We operate a fully equipped on-site workshop, capable of servicing and repairing most makes and models of firearms, shotguns, and airguns.

Storage & Support

Understanding that security and convenience matter, we also provide secure firearm storage, along with expert guidance and support for both new and experienced clients.

Our Commitment

• Customer First: Every visitor deserves respect, transparency, and the right to informed choice.
• Quality & Safety: From the firearms we stock to the work we perform, safety and craftsmanship come first.
• Local Roots: We’re part of this community—and it’s important to us to give back, support local shooters, and maintain strong relationships with clubs and organisations in Hampshire and beyond.

You’ll find us in the heart of Ashley Parade, New Milton (Hampshire). Drop in, bring your questions, view our stock, or book your workshop slot. Our team is always ready to assist.

If you’d like a version with a more formal or more casual tone—or one that emphasises different services (e.g. training, consignment, etc.)—I can write that too.