In the spring of 2006, Alan Walker, formally the UK Sales Director for Browning UK and his daughter Amanda founded Eastern Sporting. Their goal? Make good quality equipment and advice for shooting sports accessible and convenient to his local community. From this, the shop’s motto of “Choice, Value and Service” evolved.

A lifelong game and clay shooter, Alan enjoyed spending more time with his local shooting community, connecting Eastern Sporting to local shooting clubs and charity shoots, meeting and listening to his customers and from this, choosing and offering the best brands to meet their demands.